Owners
CultusCottages.com & CultusLakeCottageRentals.com – two websites for cottage owners, by cottage owners
As owners of a cottage at the beautiful “Cottages at Cultus Lake Resort” we built two websites to help showcase and market our own property for occasional revenue opportunity, when we were not using it that is! We soon realized the value in creating cooperative websites that would benefit all owners at the resort – websites that would create a unique brand identity surpassing all other resort properties while collectively meeting all our needs and helping increase the overall investment value of our resort and our individual properties. CultusCottages.com & CultusLakeCottageRentals.com are those websites.
We understand other owners’ needs and wants when enjoying your cottage and when promoting your cottage for rental. Trust, discretion, cooperation, and success are what we offer. Our primary focus is to provide benefits for all of us, the owners of Cottages at Cultus Lake.
FREE Listing Service
To begin this cooperative relationship, we are offering all our fellow cottage owners a FREE, no charge listing on CultusCottages.com & CultusLakeCottageRentals.com – which are already top ranked websites on Google. Simply email to service@cultuscottages.com the following information:-
- Your name, telephone number and email address
- A cottage name (ie, Lakeside Cottage) which will help differentiate your cottage from others
- Up to 5 photos (they always speak louder than words)
- The number of people the cottage sleeps
- The property description
– Features and contents of each room
– Rates and payment methods accepted
– Policies & terms that would apply
– Frequently asked questions - The email address and telephone number to be used as the point of contact for inquiries
We will then list your cottage without charge on both websites. Based on our current traffic, we expect you will benefit immediately from this exposure.
Want to develop your own Cottage Website?
For owners interested in creating your own self-managed or full-managed website; and related business and online marketing services, please contact us here for more details, maybe we can help, email us at service@cultuscottages.com or click here to learn more >>
About our Sites
CultusCottages.com & CultusLakeCottageRentals.com and our other affiliated websites are quickly becoming the leading portal websites for vacationers to use when looking for that perfect vacation cottage rental at Cultus Lake. We are receiving significant website traffic and rental inquires each day through our online marketing expertise and you can share in that success. Our primary focus is to provide benefits for all of us, the owners of Cottages at Cultus Lake.
About Vacation Property Promotion…
There are several standard ways to marketing a vacation rental property including:
- Advertising on a rental portal (such as vrbo.com, etc). These business are built on a paid advertising model and usually cost in the region of $49 – $299 p.a. and although traffic may be good for the whole site, its likely to be poor for specific locations such as Cultus Lake.
- Tell your friends, family and work colleagues. Unless you have a lot of friends or work in an industry that provides some opportunity to market vacations, this may only work occasionally.
- Advertise in local classifieds. Easy to do and usually free if you avoid print, traffic on these sites e.g. Craigslist.ca ; BuySell.com ; Kijiji.ca ; homeTRADER.ca is usually much higher than on rental portals that are built on a paid advertising model. The problem is these sites often use a newest first sort order so your listing can be snowed under pretty quickly if you are not updating on a frequent basis.
- Offline marketing. Posting on work noticeboards, coffee shops, etc usually requires big effort for small results.
- Develop a database of repeat customers you can market to (CRM style). This may take 1-2 years to get off the ground.
- Develop your own website. Tricky to do well if you don’t have the experience and usually expensive to do if you sub-contract this to a professional. Once you have made this investment you have to consider making an additional investment in Search Engine Optimization (SEO) which will likely take months to start working and also Search Engine Marketing (SEM) to make the first investment worthwhile.
The facts are that the majority of people searching for vacation rentals (and anything else these days) are using the internet and specifically they are using GOOGLE.
CultusCottages.com & CultusLakeCottageRentals.com together offer us owners a powerful web-based solution to drive prospective clients to – not only through our online marketing efforts but also through any of the above marketing efforts we may perform individually. The goal is that our individual marketing efforts will drive visitors to this site to benefit us all and improve the perception of our resort community. There are numerous other destination resorts using this model to reference as benchmarks of success. Examples include several strata councils and cooperative groups who ‘collectively’ contribute to marketing their community or resort as a discrete brand and resort identity. We are now doing that for the Cottages at Cultus Lake Resort.
About Us
Allen and Lindsay and Peter & Tina, together with our children are cottage owners at the resort. With our relevant business education and web, IT and marketing related industry experience and credibility, we are offering our fellow cottage owners, trusted and reliable options for your cottage promotion needs. Our family-oriented values will allow us all to become resort friends and share in many exceptional experiences together year after year at the Cottages at Cultus Lake. We look forward to seeing you all at the resort!
Best Regards, Allen & Lindsay and Peter & Tina